Gaming is something Redditors are passionate about. The r/gaming subreddit, for example, has more than 17 million subscribers and is the 9th most-popular group on the site overall.
Electronic Arts owns many popular game franchise. Responding to Redditors complaining about locked characters (including Darth Vader and Luke Skywalker) in Star Wars Battlefront II, and the amount of time it takes to unlock them, EA uses its 'EACommunityResponse' account to defend the company's decision.
Unfortunately, the reply was not the answer people were hoping for.
As a result, in less than 24 hours being posted, the comment quickly become the most downvoted comment in the history of Reddit, with more than 300,000 downvotes.
While the post has been downvoted by humans with the help of bots, the post has been gaining a lot of attention with thousands of responses mostly lambasting EA for messing with the gaming industry.
According to calculations done by Redditors, earning enough credits to unlock fan-favorite characters like Darth Vader and Skywalker could take up to 40 hours of playing. And if they want to pay, they need to cash in $80 to have Vader unlocked.
Following the outrage Battlefront II's system, Redditors are calling on fellow members to cancel their pre-orders, arguing this is the only way to make their voices heard.
With hundreds of thousands of downvotes, the comment has garnered much more downvotes than the second-most downvoted post. For perspective, the second-most downvoted post had a score of -24,333.
In response to the backlash from the player community, John Wasilczyk, executive producer at DICE, the game developer of Battlefront II, acknowledged in a message on EA's website there has been a lot of discussion about in-game credits.
He also said the company is reducing the amount of credits required to unlock the characters like Luke Skywalker and Darth Vader by 75 percent.
