According to Alexa, the Amazon-owned web traffic analytics, more people are visiting Reddit than Facebook in the U.S..
While the Alexa's results aren't exact science, it the stats are to be believed, Google is still the most visited website in the world. The search giant is followed by YouTube, Reddit, then Facebook. Closing the top five, is Amazon.
As "the front page of the internet," the platform is also one of the most addictive of the top 50 sites listed by Alexa.
For comparison, Reddit users spend at least 15 minutes and 9 seconds on the platform, everyday. This is much higher than most of its competitors. For example, Google users spent 7 minutes 17 seconds, YouTube 8 minutes 31 seconds, Facebook 10 minutes 48 seconds and Amazon 7 minutes 38 seconds on the sites each day.
But still, this isn't putting a dent on Facebook.
Globally, Facebook is still far bigger than Reddit. With more than 2 billion users, Facebook also owns Instagram and WhatsApp, both of which are thriving at their peaks. The social platform remains in third position in the world, while Reddit drops to sixth.
However, Facebook is aging.
This can be seen as the platform's audience having a decreasing number of younger users, as most of them have shifted to other platforms. And with Cambridge Analytica scandal, Facebook is also losing a lot of trust from users worldwide.
Facebook’s growth also slows as it reaches saturation point in many markets.
