Adscape, a San Francisco in-game advertising company, was acquired by Google for $23 million.
Adscape is a video game advertising company whose AdverPlay product lets developers place dynamic ads right inside the game and Real Virtual Gateway product enables two-way text, audio and video communication through SMS text or email.
In May 2006, Microsoft had acquired a similar in-game advertiser Massive to run advertising across its Xbox Live and MSN gaming platform.
