Pornhub is one of the largest and the most popular adult-entertainment website on the internet.
Not only that it shows countless of adult-related materials, as the site is also known to back a lot of events related to sexual wellbeings.
And this time, it is celebrating the International Female Orgasm Day.
The online destination for adult entertainment founded in 2007 does that by pausing videos that are popular to straight men at the 40% timestamp to highlight the percentage of women in heterosexual relationships who do not reach orgasm during sex.
Calling it the 'Orgasm Gap', it's Pornhub's initiative that aims to close the gap in heterosexual relationships. Pornhub hopes that the campaign can motivate straight men on its site to also please their partners, and not only themselves.
At the same time, Pornhub invited women to visit the campaign's landing page to reward the men who successfully made them orgasm with an official orgasm giver certification.
According to Corey Price, the VP at Pornhub:
The International Female Orgasm Day celebrates sexual climaxes, and raises awareness about issues in relationship that involves orgasm.
It was first celebrated on August 8, 2007 in Esperantina, a municipality in Brazil.
It was created by the Councilman Arimateio Dantas when he passed a municipal law establishing the day as a holiday, in order to raise awareness for female sexuality and reduce common stigma and taboo surrounding it. In addition to making the day a holiday, events are also held in the town to discuss the topics that are otherwise taboo.
Participants often celebrate the day by raising awareness for what orgasms are.
For its part, Pornhub in "interrupting" the videos that are mostly viewed by straight men, to made those men who only think of themselves, to share women's frustration as well.
