In an analytics performed by Unruly on the top 10 brands in 2016, it's concluded that Red Bull is ranked the first in the number of video views received. Red Bull videos were the most popular among brands across YouTube, Facebook and the blogosphere, earning a total of 27,047,591 shares.
The energy drink has made the record by more than a double the number of shares earned by #2 most popular brand, Samsung, which earned 12.4 million.
With its substantial success, Red Bull is awarded at the annual video awards #TheUnrulies.
However, while Red Bull topped the chart, it has failed to have one video to make the list of the top 10 most shared video ads in 2016. According to Unruly, the brand rose to the top of its list because it has released "hundreds of videos" throughout the year.
Top Ten Most Shared Video Brands in 2016:
- Red Bull - 27,047,591 shares.
- Samsung - 12,481,540 shares.
- McDonald’s - 8,618,554 shares.
- Australian Tourist Board - 6,417,279 shares.
- Asus - 5,275,867 shares.
- Nike - 5,002,131 shares.
- Almarai - 4,556,429 shares.
- Adidas - 4,512,703 shares.
- Shell - 4,142,156 shares.
- Cadbury - 4,082,750 shares.
