Google said that it has acquired Songza, a free online streaming music service that makes customized playlists and recommends tunes based on what people might be in the mood to hear.
Financial terms of the deal were not disclosed, but unconfirmed online reports valued the deal at around $15 million.
Songza possesses massive data about what people like to listen to based on the time of day, the weather, location, and activity. This information can be immensely valuable to a company like Google who is looking to seamlessly integrate technology into pretty much anything.
"We're thrilled to announce that we're becoming part of Google," said Songza on its website. "We can't think of a better company to join in our quest to provide the perfect soundtrack for everything you do."
Songza that has a leading ad-supported streaming music model, said that no immediate changes were planned for the free service, other than making it faster, smarter, and "even more fun to use."
Google, Amazon, and Apple have music services that compete in a market where Pandora and Spotify have found success. And in May, Apple has bought Beats for $3 billion to further strengthen its ground on the music industry.
