After launching an open-source platform as a service (PaaS) called Cocaine to allow developers to build out their own app engines, Russia's Yandex, which competes with Google in areas such as search, maps, translation services and more is the dominant search engine in Russia, is setting its sights on Google Analytics by announcing the launch of a free analytics tool for mobile developers using the Android, iOS or Windows Phone platforms.
The tool, called Metrica for Apps, builds on Yandex’s existing Metrica web analytics tool but focuses fully on mobile and tablet apps.
The app tracker tool includes the ability to track real-time app usage data; get customised crash reports; and build other detailed, custom reports - based on factors including the users' country, app version, OS and version, device type (tablet or smartphone), model and manufacturer, screen resolution, user interface language, mobile provider, connection type, user actions and time of user sessions.
In addition to the likes of Google Analytics, Yandex's tool competes with other well established app tracker businesses such as Flurry and App Annie.
