The social giant Facebook launches its first ad campaign targeting the Japanese market. The ad that was created by Wieden + Kennedy Tokyo, is based on the idea that the most important thing for someone is a friend.
The social network's ads are aiming for its tens of millions od active users in Japan, after it overtook the previously dominant Japanese social network Mixi in 2012. The figures were revealed when COO Sheryl Sandberg visited Japan. Sandberg told that Facebook is keen to grow its share of Japan's huge advertising market and take advantage of Japanese consumers' advanced use of mobile internet.
Since then, Facebook started its strategy to put its ads for the local market.
The campaign extends from online, out of home, train stations, and to the world's first integrated 5-screen experience at Shibuya crossing, plus content on Facebook. The film was directed by Zachary Heinzerling, and the voiceover was performed by the actor, Ryo Katsuji.
