The number of social media users passes the 3 billion mark for the first time, with no sign of slowing down.
From data gathered by many sources, it was revealed that the number of active social media users is growing at a rate of one million new users per day over the past quarter. The figures suggest that the internet usage continues to grow.
Sitting at the throne at a global level, is Facebook. The social giant is conquering a significant portion of social media growth over the past few months, with the platform passing the two billion monthly active users. YouTube comes second with 1.5 billion active users:
At a local level, WeChat from China is having more than 870 million people. Kakao from South Korean is having less with 42.2 million users in its top countries.
VK, or VKontakte, has a tough quarter as the social media was blocked in Ukraine. VK is also having competition from Facebook in many parts of Europe.
The main reason for the rise is because mobile adoption continues to grow steadily around the world. As mobile connectivity also continues to become better, average smartphone users are consuming more than 2.3GB of mobile data every month via their mobile devices.
That is a 70 percent year-on-year increase versus June 2016.
The figures also prove that mobile devices are the most important device for two-thirds of the world’s population. Smartphones account to four out of every five devices sold in the first quarter of 2017.
Data from Ericsson shows that video accounts for 42 percent of mobile data traffic, compared to 58 percent of the mobile data traffic associated with tablets. But for social media, users preferred to use smartphones instead of tablets.
