Orbitera for Google

The search giant Google acquires Orbitera, a five-year-old startup that automates billing and processes in the cloud. By acquiring it, Google wants to use it as a way to bolster its strategy against Amazon's AWS. Google acquires cloud-based companies because people like to use multiple providers. Many of them, especially enterprises are using and giving money to Amazon's AWS. By having more companies acquired, Google benefits by narrowing their choices. As for Orbitera, the startup fits well with Google's overall strategy. The search giant plans to unify its sales organization so it can compete better with Amazon, and also Microsoft. The acquisition helps Google in building out its missing parts inside the cloud, app and marketing technology.